Rotating acrobatics

The term acrobatics works perfectly when I want to describe the shoots of sport shoes that I have recently photographed. All of you who are into sports know that the running shoes are not just about the looks. “Functionality, quality, durability of the material – those are the factors that prompt the potential customer to make the purchase!” That is what my client says. Being a passionate runner, I had to agree with his arguments. And so I had to put my thinking cap on…

Step 1

I hang the shoe by the fishing line just under the vault of the light chamber (photo 1.) In order to avoid the situation when the shoe hangs limply and to make it more prone to rotation, I had to fix it to the base using a little bit of plastic wax. Now I take 60 photos.


Step 2

For another series of 60 photos I put the shoe on its side, so I can expose the front and the sole at full rotation. The subject has to lie at exactly the same angle against the camera as in Step 1. It is absolutely necessary to follow the aforesaid condition in order for the two presentations to permeate smoothly. I use transparent plastic as a support (photo 2.) I can’t remember what it was intended for, I just found it lying on my window sill and now it is indispensable. Things like that often happen to photographers.

Step 3 – Post production

Using MODEVID software, I crop both presentations’ photos to 1:1 format; additionally, the whole material made in Step 2 is rotated by 90 degrees. I ensure that the shoe takes up the whole frame. It should look grand and airy at the same time. By tuning the contrast, I highlight the anatomical split of the sole. After the folders are merged, I upload them on the server as [120 photos, 1 level].

For the purpose of this presentation, I used MODE360 “JUMBO” rotating light chamber.